New The Foodary in Derrimut The Ideal Summer Road Trip Pit Stop

Caltex's new The Foodary challenges Australian perceptions of service station toilets and service

• 70% of Australians say it’s important that a service station has a toilet
• But almost half believe service station toilets are somewhat dirty or very dirty 
• Almost 60% will avoid using a service station toilet if they can
• Over half believe Australian service stations have forgotten about service
• 35% would rather hold on than use a service station toilet 
• One in four believe bad things happen in service station toilets
• Caltex’s new The Foodary features bathrooms designed by Alisa and Lysandra from Channel 9’s The Block, fresh food and barista-made coffee

Caltex is today challenging Australia’s perceptions of service and facilities in service stations, with the opening of its new The Foodary in Derrimut, Victoria.

New research undertaken by Caltex shows that while Australians overwhelmingly think it’s important a service station has a toilet, over half believe these facilities are somewhat or very dirty and over half will avoid using a service station toilet if they can. 

Alarmingly, almost 35% of Australians would rather ‘hold on’ than use a service station toilet and one in four believe bad things happen in service station toilets.

The research has been released as Caltex opens its new The Foodary in Derrimut, Victoria. Featuring bathrooms designed by Alisa and Lysandra from Channel 9’s The Block along with free wifi, fresh food and barista-made coffee, the new store will challenge views of the traditional Australian ‘servo’. 

“Our new Derrimut store features arguably Australia’s best service station toilets and a food and coffee offer that will challenge long-held views of the Aussie ‘servo’,” said Helen Moore, Caltex’s General Manager of Convenience Development.

“Over half of Australians believe service stations have forgotten about service and we have been listening. It’s why we’ve rolled out a number of new store formats in recent years and taken a leap with this particular store by enlisting the talents of Alisa and Lysandra to design bathroom and shower facilities that will change customer perceptions of what to expect when they visit a service station,” Helen said.

At The Foodary in Derrimut, you can settle in to refresh and enjoy free wifi in a new diner-style kitchen serving made-to-order meals. Customers also have access to Australia’s best service station bathroom and shower facilities designed by Alisa and Lysandra, best known for their bathroom designs when winning Channel 9’s The Block in 2013.

Lysandra Fraser from Alisa and Lysandra Design said the design and feel of the new store draws on elements common in household kitchen and bathroom interiors.

“With this project we have used modern design features such as forest greenery to create a fresh and inviting feel aimed at encouraging customers to take the time to relax and enjoy all that The Foodary offers. The bathrooms and showers are the centrepiece, bringing Scandinavian interior design elements that are very different to what you would expect at a service station.

“We are proud to have worked with Caltex on this project - the new store shows how interior design can be used to improve the customer experience,” Lysandra said.

The new store reflects the changing nature of Australian service stations which are shifting to better meet the needs of consumers seeking better services and more convenience when filling up.

“It’s not just about being able to refuel, but providing the convenience of fresh food, high quality barista-made coffee as well as other services. We are also integrating technology to improve the customer experience, with our customers able to pre-order through a smartphone app and pick up coffee and fresh food without waiting,” Helen said.

The Foodary in Derrimut is the second project Caltex has worked with Alisa and Lysandra Design on, following the successful launch of The Foodary at Altona North earlier this year.

*Research conducted independently on behalf of Caltex in January 2019 across a national sample of 1,003 Australians.

 

Caltex Media
+61 417 375 667
Media@caltex.com.au

About Caltex Australia

A proud and iconic Australian company, Caltex [ASX:CTX] has grown to become the nation’s leading transport fuel supplier, with a network of approximately 1,900 company-owned or affiliated sites. Caltex aims to be the market leader in complex supply chains and the evolving convenience marketplace by delivering the fuel and other everyday needs of its diverse customers through its networks. Caltex has safely and reliably fuelled the needs of Australian motorists and businesses since 1900. It operates as a refiner, importer and marketer of fuels and lubricants. Follow us on LinkedIn, Twitter and Facebook, and for more information visit www.caltex.com.au